The Seven Deadly Sins
(Tipalet, published in 1969) I picked this ad for the lusty connotations of all pieces of it. Between the caption, "Blow in her face and she'll follow you anywhere." and the depiction of the woman there is a clear appeal to a male audience. First off, we see an attractive woman wearing a low cut top leaning into the man's face, making intense eye contact, as he exhales smoke from his cigarette. The sexual connotations of both the white smoke across the woman's face and the caption are obvious. The heterosexual male desire for female attention is used here to give a man who sees this ad the idea that if you smoke Tipalet cigarettes, women will be more attracted to you. These ads would be primarily targeted at a male audience but could also make women think that a certain brand would make her more attractive to a man. The big picture of this ad is the objectification of humans. In advertisements, sex sells, so if an attractive man or woman is shown enjoying...