The Seven Deadly Sins
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| (Tipalet, published in 1969) |
I picked this ad for the lusty connotations of all pieces of it. Between the caption, "Blow in her face and she'll follow you anywhere." and the depiction of the woman there is a clear appeal to a male audience.
First off, we see an attractive woman wearing a low cut top leaning into the man's face, making intense eye contact, as he exhales smoke from his cigarette. The sexual connotations of both the white smoke across the woman's face and the caption are obvious. The heterosexual male desire for female attention is used here to give a man who sees this ad the idea that if you smoke Tipalet cigarettes, women will be more attracted to you. These ads would be primarily targeted at a male audience but could also make women think that a certain brand would make her more attractive to a man.
The big picture of this ad is the objectification of humans. In advertisements, sex sells, so if an attractive man or woman is shown enjoying the product, then the audience will believe they are more attractive for using the product, or vice versa. This particular ad was published in 1969, which was a different time for women in our society. While today this type of appeal is still used, it's either looked down upon as cheap or as disrespectful. But big tobacco knows as well as everyone else that these ads work, just due to human insecurities. During the late 60s and early 70s sexuality was starting to come into the spotlight and these types of ads soared in popularity, and became more explicit as they went. A modern day example is the Hardee's campaign with their Angus burgers and slogans like "You're gonna need two hands." and "Open wide for the Angus.".
The audience seeing this ad would most likely be a male of a lower social class/blue collar background. I say this because the ad isn't attempting to convince men that because they are smart or funny women will like them, but that it's based on their choice of cigarette. Their culture may be one where women are more readily objectified than in a more classy/genteel social class.
This is a really informed blog post, it's obvious that you did your research to know and understand the context of the ad. I really liked that you chose the topic of objectification, in school the subject is really danced around because it can be deemed too innappropriate, but it's good that you recognize that it's a thing of our society. This was also interesting to read, I didn't get bored even though I was reading an analysis. Overall, good job MIKE ;)
ReplyDeleteMIKE,
ReplyDeleteI liked your choice in the advertisement and how you were easily able to apply it to the seven deadly sins discussed in class. I agree that this form of advertisement involving both celebrities and attractive people is still very relevant today. However, I believe that there is much less objectifying certain people in this manner. Overall, I believe that your blog post was very well spoken. May I also say how great it is considering you are at the FFA NATIONAL CONVENTION #dedication #FFA4life #yeetruckin'yee
Hey Miguel, nice examination of this image. I think it's funny how there used to be so may ads like this and people thought it was normal. Now, there can't be ads for cigarettes, and people work much harder to make it known that this type of objectification isn't okay. It's amazing how much what is seen as normal can change over time. Good job pointing out how the objectification of women here affects the perspectives of those viewing it! Love u
ReplyDeleteMichael,
ReplyDeleteI really enjoyed this blog post. I thought the analysis was great especially since it was on a topic that we don't usually see in school. My only advice would be to try and make your thoughts slightly more concise as it seemed like you spoke about the intended audience at both the start and end. Overall I think its a great post.
This is the first cigarette ad I've seen, but one of many sexist 50s-60s ads, so I'm glad its about something other than being a housewife. I like that you chose an objectifying ad with an intended male audience, because it certainly shows the difference in how the ad would be received. I liked your analysis of the deadly sin present in the ad, though I think you could have also made an argument that gluttony was present too! Otherwise, I really liked your connection to a modern day example, to show how this kind of appeal is still used. Especially since you addressed that this advertising appeal would be treated differently today than in the 60s. Overall, great job Michael!
ReplyDelete